Alola

Brand description

Located in the tropical paradise of Hawaii, Alola Surfcamp is much more than just a place to stay for surfing enthusiasts. It is an immersive experience that embodies the “Aloha” spirit. A unique blend of warm welcome, sharing and respect for nature. Founded by Lola, a 32-year-old passionate surfer, this camp offers an idyllic setting for surfers of all levels who want to perfect their technique while living an authentic adventure.

Industry

Tourism & Surfing

Services Realized

check_circle

Brand strategy

check_circle

Visual identity

Brand strategy

Alola Surfcamp is a unique concept that combines the Hawaiian "Aloha" spirit with an authentic surf experience. The name is a clever fusion between "Aloha" and "Lola", the surf camp manager.

Key positioning points:

- Deep meaning: The name "Aloha" represents sharing, connection, breath of life, and love, perfectly reflecting the spirit of a surf camp.

- History: Located in the tropical paradise of Hawaii, Alola offers an immersive experience combining surf instruction, Hawaiian cultural discovery, and environmental respect.

- Value proposition: The camp offers comfortable accommodations, lessons adapted to all levels, and a friendly atmosphere that promotes exchanges within an international community of enthusiasts.

- Vision: Alola Surfcamp aspires to be more than just a place to stay, creating a transformative experience that truly embodies the "Aloha" spirit.

This holistic approach positions Alola as a unique destination that goes beyond simple surf instruction, offering complete immersion in Hawaiian culture and lifestyle.

A targeted identity

The visual identity of Alola Surfcamp has been designed to perfectly reflect the brand values and attract its target audience through several key elements:

- Warm color palette: The pink and coral tones create a welcoming and warm atmosphere, reflecting the "Aloha" spirit of hospitality and kindness. These soft hues evoke Hawaiian sunsets and create a soothing ambiance.

- Retro and organic design: The rounded and fluid typographic style of the logo recalls the 70s, surfing's golden age, while remaining modern. The logo subtly incorporates a heart shape, symbolizing the origin of the word "Aloha".

- Tropical symbolism: The use of flower and palm tree patterns in the graphic elements reinforces the authentic Hawaiian identity while creating a paradise-like atmosphere that matches the promise of an immersive experience.

- Sophisticated balance: While the identity is warm and welcoming, it maintains a level of refinement that reflects the quality of services offered and attracts an international clientele seeking an authentic and high-end experience.

Alola's identity primarily targets two types of personas:

- International passionate surfers: Experienced travelers seeking an authentic and high-end experience, who appreciate in-depth learning about local culture and exchanges with an international community of enthusiasts.

- Beginners seeking immersion: People wanting to learn surfing in an idyllic and supportive environment, with guidance adapted to their level. They seek a complete experience combining technical learning and cultural discovery.

These two groups share common values: respect for the environment, desire for authenticity, and the pursuit of a transformative experience that goes beyond simple surf lessons.

Choice of colors

The color palette chosen for Alola Surfcamp evokes Hawaii's warm and welcoming atmosphere, creating a visual identity that is both soft and energetic:

• The main pink (#f26d78) symbolizes joie de vivre and positive energy, reminiscent of Hawaiian sunsets and island flowers

• The coral orange (#f59c89) brings a touch of warmth and adventure, evoking the laid-back spirit of surfing and friendliness

• The darker pink (#d94a56) adds depth and maturity to the palette, anchoring the identity in something more sophisticated

• The pale pink (#f2c6c2) brings lightness and softness, creating a perfect balance and reminiscent of beach sand

This combination creates a welcoming, joyful and serene atmosphere, perfectly aligned with the experience of a surf camp that aims to be both dynamic and relaxing.

Logo choice

The Alola Surfcamp logo was designed as a true emblem, reflecting the sporting and community spirit of an authentic surf camp. Drawing inspiration from vintage codes and the hedonistic heritage of Hawaiian surfing, it comes in three complementary versions.

The horizontal version features custom typography with a distinctive patch effect, creating a badge one is proud to wear.

The vertical version incorporates strong symbolic elements: a palm tree evocative of the location, and an ingenious design where the "L"s face each other, like two arms, embracing an "O" transformed into a flower, representing the very essence of Alola's hospitality.

Finally, the icon concentrates all this symbolism into a refined design where the "L"s unite to form a welcoming cocoon which, when turned upside down, reveals a heart, perfectly illustrating the warm and transformative experience offered by Alola Surfcamp.

GENTLEMAN SURFER STUDIO